I’m often asked to recommend a designer. I will recommend a visual designer and not a front-end developer. Why? There is a difference between these two professions.
A designer creates a complete visual branding and online presence for a client, including websites, logos, print and online media, advertising, swag, and more. The designs flow through all different types of mediums to create a consistent branding and visual package.
A front-end developer thinks in user experience too as well as the visual presentation, but with the focus and perspective centered on the code itself. This person can do some visual work, but not to the level of a designer. While s/he may design logos from time-to-time, the core strength is in the code.
A designer thinks in shapes, textures, balance, color, and symmetry. A front-end developer thinks in
There are similarities too. Both the designer and front-end developer are problem-solvers. They both focus on the user’s experience and the look and style of the website. However, they take different approaches to solving the problems: one through the graphics and the other through the code.
Smart Business Tip: Pair Up
When a client comes to you and asks if you are a designer, be clear of the difference. Ask questions to ensure you are representing yourself properly.
Better yet, pair up. If you are a designer, pair up with a front-end developer. If you are a developer, pair up with a designer. The combination will accelerate both of your businesses and is a win-win for both you and your clients. Why? Because you are providing two different professions and disciplines to your clients by maximizing and focusing both of your core strengths.
Very Few Can Do Both Exceptionally Well
Now can a person do both? Absolutely. However, very few can be strong and exceptional in both professions. These two disciplines are very different and take a different mindset. Typically you are better at the visuals than the code or visa versa.
Focus. Marshall and harness your talents. You will be amazed at the doors that will open and the possibilities before you when you do. Trying to be too many things or a jack-of-all-trades pulls you in too many directions; ultimately, something is going to suffer because you just can’t be awesome in everything. Pick the area where that you are passionate about, is natural to you, and you dream about. That is where you need to focus your energies.
Who Do I Recommend?
I have a handful of talented designers that I recommend depending upon the needs of the client, including: